Hollywood’s Waning Creativity

It’s an inconvenient truth that Hollywood lacks creativity these days. Sequels, remakes, and reboots have flooded the market, with very little original content being displayed in theatres.

An infographic gathered by Short of the Week (see below) reveals the changing patterns of the highest top-earning films over the last three decades. This shows how film producers and viewership, through their spending, are choosing to giving up on original ideas.

Much has been said why total revenue and the number of cinema-goers from theatrical films are following a downward trend. However, little was said about an unambiguous problem — the growing scarcity of original stories coming from Hollywood.

Unlike our domestic ‘amateurish’ film industry run by passionate and financially disinterested film-makers, Hollywood producers seek profit-maximisation which like any other industry has its own risk and uncertainties.

Why is this happening? Unlike our domestic ‘amateurish’ film industry run by passionate and financially disinterested film-makers, Hollywood producers seek profit-maximisation which like any other industry has its own risk and uncertainties. Studios fund film-makers in anticipation that when the film hits theatres, total revenue exceeds total cost, and therefore are rewarded for the investment that they made. 

Generally speaking, most investors are keener to invest in riskier films when times are good. However, during dooming economic periods, film producers are more inclined to make ‘safe’ investments. These ‘safe’ investments are normally defined as either sequels or reboots from existing franchise which have an already set fan base. In other words, original stories are deemed too risk whilst à la carte cliché stories are safer.

Developing a new model for improving and enticing original stories is imperative. Short films can do. They have the required floor for such development. Yet, ‘amateurs’ are even more prepared to enter at their own ‘risk’. Some say that for amateurs this 'risk' does not exist at all. Because amateurs are prepared to trigger-off a new dynamism only because they are not profit-seekers. ‘Amateurism’ can lead the way. Amateurism allows new ideas; an opportunity to change what you think and how you view the world of film-making.

  Hollywood Waning Creativity